To encourage and equip young Kenyan sportspeople with skills to venture into the sports industry. Empowering people to believe in the individual and collective power of sports to transform our society.


To act as a precursor to a new model that we wish to expand across the country in order to promote sport business and youth leadership as a whole as well as grow the brands of our partners.


We believe that sport is one of the greatest tools of emancipation of youth and women in a society, as it able to unite and connect them, giving them a sense of purpose and belonging.

We believe that by equipping the youth with entrepreneurial leadership skills as well as an understanding of the business of sport, we are taking a step towards nurturing the next generation of sports entrepreneurs and leaders.


Sports Business Education and Entrepreneurial and Creative Design thinking

We have an internally designed curriculum called the “DRIVE” process teaches participants thorough needs identification in the industry and solution filtering to come up with the most ideal, sustainable and continent suitable solutions.

Guest Speaker Motivation

We bring various African sports business moguls to share their success stories as a proof of viability. We also encourage them to share their struggles and how they overcame them.

The Network- Career Guidance and Mentorship

After the bootcamp, we want all students to stay connected and indeed make an impact. The network is a young sports people’s association where participants will be able to stay connected. Through the network, they will also receive career guidance and mentorship, as well as professional development tools ranging from CV writing assistance to sports business internship opportunities.